If you are a small business owner or an entrepreneur that is not interested in growing her / his brand then you do not need a website. However, if you are part of the other 99% of small business owners and entrepreneurs that actually want to grow their businesses and their brands, then you definitely need to have a website.
These days, building a business website does not have to cost an harm and a leg and you don’t have to know how to code or design either. There are amazing free tools like WIX, WEEBLY, SQUARESPACE and much more. Furthermore, with a website, your business is no longer limited to business hours. In addition to this having a website is one of the best means of "free" advertising.
You probably have noticed that I have put FREE in quotes in the previous sentence; this is because as a business owner you know that there is no such thing as a free lunch :) . What you might be saving in currency, you might lose in time. This is the bargain you strike when you use tools like WIX, WEEBLY and SQUARESPACE . I will address this topic in more details in another article. However, for the moment, back to the topic at hand.
Why on earth should you invest in the Design, Development, SEO (Search Engine Optimization) of a website for your business. Here are some of my thoughts on the reason why:
1. A website helps you to build your customer base:
To make your business a reality you have to build a customer base. Having a website enables you to reach and connect with customers. A website enables you to reach local customers as well as those located all over the world.
2. A website makes your business credible in the 21st century:
You can display customers positive feedback/testimonials for your service or products, show general company information for investors, all in one place: your website. Ultimately a website makes it easier for you to build up a loyal customer base as well as have two way conversations with your customers about the products or services you provide.
3. A website helps you to be more accessible:
As a 24/7 operation, your website could help your customers with their questions or purchases at any time of the day or night. You could be making money while you sleep - Although it requires a lot of hard work up front to get to that point.
4. A website gives you access to cheaper and trackable advertising:
There are several ways you can advertise your products or services through the internet. All of them can be much cheaper than printed advertisements, radio or television. The bonus of online advertising is that it’s very measurable. You’ll know exactly how many people saw your ads, how many clicked through to your website, and how many of those decided to make a purchase.
5. A website gives you lots of information about your customers:
As indicated in the last point, through your website, you can tell how many people visit your website as well as detailed information about these people e.g. their age, or where they live. You can use this information when deciding how to advertise your business or which new products to add to your offering.
I hope this article helped clarify why your business needs a website as soon as possible. Even if you do not wish to hire me, have a lot of time, please make use of the "free" tools available to you to at least make your business have a home online. There are no guarantee that your home will have a lot of visitors but at least you will have one which is better than being in the cold, trust me on that :) .
Now, if you are a business owner that values her / his time and would like a custom website build specifically targeted to your business and customers , feel free to book me here: http://www.bafiasoft.com/#booknow/ or call me directly at 240-232-2818 .You can also view some of the work I have done for past clients here: http://www.bafiasoft.com/portfolio/ .
I am looking forward to helping you drive traffic to your website and customers to your business through the newly designed and SEO (Search Engine Optimized) friendly website I will build for you.
